Luxury real estate investing, luxury spec homes, and high-end new construction look glamorous—but the reality is risk, capital, branding, and brutal lessons most real estate investors never talk about.

In this episode of the Built for Wealth Podcast, we sit down with Mason Harris, a former NASCAR pit crew member who transitioned into real estate investing, luxury home building, and multi-million-dollar new construction projects in the Charlotte, North Carolina real estate market. Mason breaks down exactly how he went from his first real estate flip to building $1M–$5M luxury spec homes, setting neighborhood comps, and creating a recognizable luxury real estate brand.

This conversation dives deep into:
How to transition from house flipping to luxury real estate development
The real costs of luxury new construction (appliances, lighting, plumbing, pools, and design details)
Why brand building in real estate can matter more than short-term profit
How luxury home buyers think differently than entry-level buyers
The risk, financing, and profit margins behind million-dollar spec builds

If you’re a real estate investor, home builder, developer, or entrepreneur considering luxury real estate investing, this episode gives you a real-world look at what it actually takes to scale into high-end residential development.

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